TASK
Develop a fresh evergreen campaign to improve engagement.
CHALLENGE
•Diverse target audience (Millennial brides, Gen X & Boomer matriarchs)
•Longevity needed
•No additional budget
SOLUTION
CELEBRITY WEDDINGS & ENGAGEMENTS
Trending celebrity weddings and engagements appeal to all three audience subgroups while providing endless new content and reliable organic traffic. "Reposted" and public domain images are used to avoid additional spend.
IMPACT
•Increased engagement nearly 1,600% from an average of 383 likes per post to over 6,000
•Attracted new followers and renewed dormant followers
•Campaign still in use
•Zero additional cost
SOLUTION
#TIMELESSTUESDAY
Famous weddings of the past are a nostalgic look back for Gen X and Boomer audiences, and a portal of retro and vintage fashions for Millennials. Trending “throwback” posts ensure organic traffic for these “timeless” posts, and renewable content comes with every generation. "Reposted" and public domain images are used to avoid additional spend.
IMPACT
•Increased comments by 950% (average of 42 vs. 4)
•Increased overall engagement
•Zero additional cost